Digital merchandise was distributed through unique NBA 2K22 Locker Codes only available onsite.
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Strategy & Execution: Free NBA 2K Digital Merchandise: For the first time ever, Amex Card Members could claim popular and limited-time digital merchandise for their NBA 2K MyPLAYERs on interactive display boards. From a face scan studio to discounted NBA merch for Card Members to a NBA 2K22 match-up headlined by WNBA MVP Breanna Stewart and All-NBA forward Paul George livestreamed on Twitch, Amex created an activation that interested NBA2K gamers. Like the Amex NBA 2K22 Experience.Īn IRL pop-up store next to Arena offering physical gear and highly sought after digital merchandise for your in-game player. So it only makes sense that Amex would include NBA 2K fans in their programming and Card Member benefits.īut reaching gamers and creating a compelling interaction takes more than an offer of free virtual currency (see Activation Background below).
#Nba 2k22 myplayer face scan for free
Over the years, that relationship has evolved to include lifestyle elements such as merchandise collaborations with world renown trendsetters and Jersey Assurance, a first-of-its-kind benefit allowing Card Members to replace their jersey for free if their player changes teams within a year of purchase. Objective: American Express has a long-standing relationship with the NBA and its fans. The American Express x NBA 2K22 Experience was brought to life to accomplish Amex’s team sports objective of driving brand demand through powerfully backing fans across the entire basketball ecosystem. How does this represent “Excellence in Engagement”?ĥ00K NBA 2K fans joined us either in person or via the Twitch stream. The American Express x NBA 2K22 Experience brought popular and iconic elements of the NBA 2K digital world to life for Card Members and fans. A first-of-its-kind NBA 2K22 IRL metastore for Card Members and prospects, offering digital merchandise and custom player upgrades to both avid gamers and casual fans.
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